CHRISTMAS BEGINS
IN MAY
In 2024, we started using the C word before summer had sprung…that's right, the Christmas campaign for the British Land retail portfolio was briefed in May!
WHAT WE DID
Creative Concepts
Tone of Voice
Copywriting
Animation
Paid Social Advertising
Out of Home Advertising
Programmatic Advertising
Web Assets
In-centre Print and Digital
Enlivenment and Event Materials
TIME TO FOCUS
In August, we put three Meadowhall adverts to the test with focus groups, with creative concepts following the ‘One Place. Endless Possibilities.’ campaign guidance. Participants rated the ads on appeal, clarity, and how likely they’d be to visit, and also shared what they loved, disliked, and would tweak.
The results were strong, with each ad scoring over 4/5, but we weren’t settling for anything less than exceptional…taking the feedback on board, we fine-tuned our original three concepts, and crafted four further concepts for even more ad variety, reflective of the offering at each of the retail centres and parks.
The final concepts were delivered across print, in-centre, digital, and social touchpoints, all on time (and most ahead of deadline).
