We’ve enjoyed a long-standing relationship with Meadowhall Shopping Centre for many years now. So it goes without saying that they consulted us while they were in the early planning stages of their new Riverside Adventure Play area. And of course, we jumped in with both feet!
And so the adventure begins
ALL THE ACTION,
ALL THE ADVENTURES
The first job was to develop the branding, which involved a great deal of research into the target market and their preferences. In other words, we channeled our inner kid and asked ourselves what would make Meadowhall’s smallest visitors want to come and get stuck in?
The resulting brand identity reflects the beautifully green, riverside location and the natural materials used in the play area’s construction.
Riverside Adventure Play is the perfect place for little explorers to get active and have a ton of fun. The initial new brand roll out included; trayliners, A1 posters, animated digital screens, social media assets, press ads, signage, t shirts and floor graphics.