Bringing a slice of
A SUMMERY FAMILY,
DAY OUT
In 2023, we were asked to bring to life the hottest event of summer for Meadowhall, and after exploring hundreds of names and a range of creative routes, Summer Beach Club was born!
Positioned as the perfect spot to relax, play or catch up over food and a drink, we knew we had to appeal to a family audience, whilst also engaging adults.
WHAT WE DID
Creative
Branding
Copywriting
Event Signage
Digital Advertising
ALL THAT’S MISSING
IS THE SEA
The main brand pulls together various elements which build a beach-like feel. Photographic treatments of sand, woody textures and paint brush strokes help evoke the sense of summer. The logo is very simple, bold and attention grabbing.
Utilising playful illustrations, the vibrant colour palette and chunky brush script font, we created a series of audience-focused sub-brand logos to represent each of the different areas of the Summer Beach Club.
