As the summer ends, we’re reflecting on a wonderful branding and website project that we’ve just finalised for our fantastic client, Tracey Pinfold – Chronic Health & Cancer Rehab Exercise Specialist, and owner of Exercise Prescription.
Tracey came to us looking for an agency partner who could bring her new business venture vision to life, with strong but calming branding to reflect her incredibly important work within a niche fitness market.
Putting to work what we had learnt about the type of services Tracey provides, we started to build a picture of what her key audiences would need from her website content and imagery, and how to position the brand with energy, but subtle tranquillity; alongside a clear and concise strapline to underpin the business name.
After an extensive exploration of the fitness and prehab/rehab sector, investigating colour psychology and production of a series of logo options, Tracey opted for the strong EP ident with a muted palette of serene pastels, with a neutral beige toned ‘sand’ as the dominant brand colour.
Following the brand approval, multiple pieces of printed merchandise were designed and managed for Tracey, and a seamless website project including design, development and content management was completed within 3 months.
It’s incredibly rewarding seeing a project come together with so much enthusiasm from both client and agency side, and it’s been nothing short of an absolute pleasure working with Tracey to achieve her goals, in much the same way she helps others to reach theirs.
You can see the recently launched Exercise Prescription website here.
“Vicky, Lauren and Daniel are a bunch of incredibly talented and passionate professionals who have done a tremendous job in helping me create my brand and establish a digital presence in the local market. Responsive, flexible and forward thinking they have never once failed to deliver my requests or exceed my expectations. It has indeed been a pleasure working with them.”
– Tracey Pinfold, Exercise Prescription