Ginger’s Ice Cream Parlour
Happy New Year from the Bryce Mennell Team!
Kicking off 2023 afresh with big ideas, our bright minds here in the studio are ready to get stuck in to the weird and wonderful projects that the year will bring.
But before we get down to business, one truly scrumptious client we’d like to shine a light on from the past year, is Ginger’s Ice Cream Parlour in Howden, East Yorkshire.
Our client Angela approached us towards the end of 2021, looking for a trusted agency to help bring her visions of an American style ice cream shop to life with a fresh new brand identity. Her dream was to run a parlour for all ages, with a welcoming atmosphere, and she was keen to incorporate a name that would reflect her lovely, but oftentimes rare, red hair.
After a number of different creative routes and company name suggestions were presented, Angela decided that ‘Ginger’s’ was the perfect fit, and after a lot of consideration, chose a striped route, with a slick but vintage art deco style logo; an incredibly tough decision alongside 4 other incredibly strong contenders, each with their own unique take on the brief.
We quickly got to work refining the arched logo, drawing up the distinctive cone brand device, and defining the creamy colour palette of pink and mint, to match two much-loved ice cream flavours.
Since approval of the brand identity, we’ve completed multiple pieces of creative, merchandise and signage including ice cream tub stickers, coffee mugs, napkins, balloons, staff uniforms, external shop signage, neon interior lighting, decorative wall vinyls, magazine advertising, social graphics, and last but not certainly not least, the newly launched website gingershowden.co.uk
It has been a total treat to work with Angela, and we hope it will long continue. We also adore Ginger’s delicious gelato…it didn’t last long when she brought some in over Easter!
Ginger’s Ice Cream Parlour turns 1 year old on Saturday 7th January 2023, and they’re having a birthday party, why not go try some for yourselves – you got the scoop here first!
I consider it a privilege to have had the team at Bryce Mennell working with me right from the outset as the concept of Ginger’s Ice Cream Parlour was born, through all the developments that have brought us to our first birthday! Lauren has been my saviour throughout! Her patience and her creativity have been outstanding. Indeed, the team are wonderful to work with and I value so much their vast, experienced, great ideas and hard work. It is a delight knowing they are as keen as me to see the business succeed.
Angela Martinson, Ginger’s Ice Cream Parlour