British Land

Places People Prefer

British Land is one of the largest property development companies in the UK. Their huge portfolio includes some of the biggest and best-loved retail destinations in the country, not to mention a range of mixed-use properties and campus-focused offices in Central London. In 1999, they became the new owners of Meadowhall Shopping Centre, a long-standing client of ours, and we now work across the full British Land portfolio.

British Land
British Land
British Land
British Land

Support, all year round

We’d been working with Meadowhall for over 30 years, so it was a natural extension of our relationship to start working on British Land’s other retail assets, including Drake Circus, Ealing Broadway, and Southgate Bath.

We act as brand guardians, ensuring that all campaigns and communications are consistent and on-brand, whilst allowing for those essential differences that make each retail asset unique.

British Land
British Land
British Land
British Land

INTERNAL COMMS

More recently, we’ve started applying the same principles to British Land’s campus properties, as well a range of internal communications such as handbooks and digital assets. We developed a suite of icons to provide consistency and simplicity across all British Land’s internal communications.

British Land

Let's Talk about 2020

Covid-19 was a huge challenge for the retail and leisure sector. We supported British Land through the first lockdown, subsequent reopening and then of course another lockdown, rolling out huge numbers of digital assets, signage, communications and more, across all centres and campuses.

These often had to be changed at the very last second due to changing government guidance, so we had to be highly responsive and fast on our feet. The project was vast, with many moving parts, so we put together a digital catalogue to help Marketing and Asset Managers select the correct items for their asset.