EXERCISE IS
MEDICINE
Searching for an agency partner who could help to establish her new business venture, our client was looking for a strong but calming brand to reflect her incredibly important work within a niche Chronic Health & Cancer Rehab Exercise market.
It was an absolute pleasure working with Tracey to achieve her goals, in much the same way she helps others to reach theirs. You can find out more about Tracey’s incredibly important work, and her amazing story here
WHAT WE DID
Branding
Web Design
Web Development
Tone of Voice
Photo Direction
WITH YOU EVERY
STEP OF THE WAY
Through client deep-dive sessions and our own research, we started to build a picture of our key audiences, and how this would impact the content and imagery used.
After exploration of the fitness and prehab/rehab sector, and production of a series of logo options, we positioned the brand with energy, but subtle tranquillity; utilising a clear and concise strapline to underpin the business name, and a muted palette of serene pastels.
Following the brand approval, multiple pieces of printed merchandise were designed and managed, alongside a seamless 3 month website project including design, development and content management.
