A CATALYST FOR
POSITIVE PERSONAL CHANGE
James approached us to create the branding for his new business venture of one-to-one life coaching; seeking a bright, digital-first brand to reflect his online persona.
Incorporating a speech bubble into the brand considers the nature of the personal coaching techniques James adopts in his work, while an acid yellow mirrors his bright and bold personality.
WHAT WE DID
With the global reach of his work, we were aware that the website would be James's main sales tool, where he would showcase himself and his invaluable coaching.
We recommended functionality and design elements to make the user experience friendly and informative, but also as simple as possible to navigate.