Searching for an agency partner who could help to establish her new business venture, our client was looking for a strong but calming brand to reflect her incredibly important work within a niche Chronic Health & Cancer Rehab Exercise market.
WHAT WE DID
Tone of Voice
WITH YOU EVERY
STEP OF THE WAY
Through client deep-dive sessions and our own research, we started to build a picture of our key audiences, and how this would impact the content and imagery used.
After exploration of the fitness and prehab/rehab sector, and production of a series of logo options, we positioned the brand with energy, but subtle tranquillity; utilising a clear and concise strapline to underpin the business name, and a muted palette of serene pastels.
Following the brand approval, multiple pieces of printed merchandise were designed and managed, alongside a seamless 3 month website project including design, development and content management.