SUPPORTING
WELLBEING AND
EMPLOYABILITY
IN CAMDEN
Created by local people to try and tackle inequalities in health and employment. The West Euston Partnership was established in 1992 by local residents who were tired of street violence, racial tension and surmounting poverty in the area.
WHAT WE DID
Branding
IMPROVING
QUALITY OF LIFE
Having characteristics of an arrow and a person, the icon embodies the ethics of the WEP; progression for local people. Typographically the logo features both an extra bold and light version of the sans serif font, Gilroy. Having the text stacked with West Euston on-top highlights the importance of the area. We then looked to adapt the new brand identity across various materials such as presentation templates, stationery and apparel.
